Wondering what all the buzz surrounding responsive web design is about? Not sure exactly what it entails? In our article this week, our Calgary digital marketing firm will outline the main benefits responsive websites bestow upon those who have them. 


A responsive website allows your business to reach as many people as possible and helps position you higher on search engines like Google. If your current site isn't responsive, your rankings are probably suffering. With the rapid increase of people using their phones and tablets to surf the web nowadays, not having a responsive site can be extremely detrimental to your business. Let's take a closer look at some of the other key benefits a responsive website provides. 

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Why Your Business Needs a Responsive Website

One of the unintended consequences of the COVID-19 pandemic has been the further solidifying of the popularity of web-based purchases and how important it is for businesses to have an e-commerce aspect to their operations or a strong online presence.

As stores were forced to close en masse as lockdowns were issued, everyone who was stuck at home turned to their phones and tablets to buy the products they need or desire. And if they came across a website that didn't have a responsive design, they were most likely on to the next one that did within a matter of seconds.
 

What Does Responsive Web Design Mean?

Having a responsive website means your site can adapt easily to whatever type of device is viewing it. This differs from having a mobile friendly site in the sense that a mobile friendly site may not display well on tablets or devices with higher resolutions. Responsive sites provide the user with a consistent and seamless experience no matter where they're viewing it on and are easy to navigate regardless of the device being used. 
 

Main Benefits of a Responsive Website

Having a responsive website can provide a big boost to your business. From increasing the amount of traffic you receive from mobile users to improving your SEO efforts, a responsive site will bolster your online presence and help you drive more sales. Here are the main benefits you can expect to see when you decide to design your business' website in a responsive way. 

More mobile users: Nearly half of all web traffic now is conducted on a mobile device. That means more people than ever are using their phones or their tablets to browse products or research services. If your site doesn't look good or is difficult to navigate on either type of these devices, you just alienated half of your potential customers.

Reduced maintenance and updating costs: It used to be that companies would build two websites. One for desktop, another for mobile. While there are many companies who still do this — which is a costly and time consuming affair — the advent of responsive web design is quickly obsoleting the practice. Why pay to maintain and update two sites when you can just have one? More businesses are asking themselves this question every day. 

Better SEO: Having a responsive website means you have a better chance of ranking high on search engines, namely Google. With a strong focus on the user experience incorporated into how the various search engines weight their rankings — and Google's new page experience algorithm on its way — responsive sites are more likely to keep users on them for longer. Which is an extremely important metric the search engines use to determine rankings. When paired with quality content, a responsive website will help your SEO efforts substantially. 

So there you have it. A responsive site will increase your traffic, lower your costs, and help you rank higher on search engines like Google. That's why your business needs one.

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To learn more about how Silent Salesman can help you build your brand, manage your leads, and grow your business, drop us a line at 403-685-2239 or reach out to us through our online contact form.

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