Digital marketing effective in engaging clients, it also has many other benefits for your business, and also:
- improves your conversion rates.
- allows you to reach larger audiences.
- helps you tailor your marketing message to individual’s interests and preferences.
- gives you measurable results.
What is Google AdWords?
Google AdWords is Google’s online advertising program and it can be used by small, medium and big businesses alike. Adwords help you create online ads to reach potential customers exactly when they’re interested in the products and services you offer.
Key points about Google AdWords
- Google Adwords help you promote your business, sell products/services and increase your website traffic.
- All AdWord accounts are managed online. This flexibility allows you to update or change your campaign at any time.
- You choose where your AdWords ad appears (on either the search or display network), set a budget that is comfortable for you, and easily measure the impact of your ad.
4 Tips For Creating a Successful Google AdWords Campaign
1. Do Your Research
Remember that you’ll be competing against many other companies for the same audience. It's important to take the time to think of relevant keywords that will reach potential customers who are ready to buy. Remember, of the most important aspects of a successful Google AdWords campaign is understanding what the customers want. If you advertise a product that people aren’t interested in, your campaign will not be effective, no matter how much money you spend on it.
While looking for keywords specific to your product, take into account the following:
- Invest in keywords that have high search volumes
- Invest in keywords that indicate an intent to buy, rather than someone just searching for information
- Consider the affordability of each keyword. This is especially important if you’re looking at high-volume, high-competition keywords.
2. Be Aware of Your Competitors
If you want to get the most out of your Google AdWords, it's incredibly important to include competitor analysis in your arsenal. Successful AdWords marketers identify the landing pages, keywords and ads that perform best and those that don’t. The right online marketing team can give you insight into your competitors' advertising history in a structured and organized format, helping you build a stronger and more effective ad campaign.
3. Have a Unique Selling Proposition
Every marketing strategy is backed by a strong unique selling proposition (USP) and AdWords is no exception. This is what will make you stand apart from your competition and it will:
- generate more traffic while keeping unwanted leads at bay.
- boost your conversion rates.
- help eliminate price comparison shopping.
How to create a powerful USP
The best way to create a powerful USP is to pay heed to your customers. Using this information, you can then come up with a USP that no one else offers.
4. Make an Offer Your Customers Can't Refuse
You should offer something so amazing in your Adwords campaign that potential customers feel compelled to use your services, without even realizing it. This technique has four components:
- Value: Your potential customers should feel like they’re getting more for their money.
- Believable: Make sure that your price and your offer is reasonable. Anything dishonest, too drastic or good-to-be-true can be off-putting and wind up hurting you in the long run.
- Reduce risk: Offering something such as a money-back guarantee can make new customers more comfortable about purchasing your products or services.
- Include a CTA: Create a clear and simple call to action (the next step you want your customers to take.) For example, if you want them to call you, include your number. If you want them to fill out a form, put a link front and centre to make you easily accessible.
Why Hiring an SEO Company is The Best Way to Build a Strong AdWords Campaign
It’s understandable that you want to use Google AdWords. Its reach is impressive - reaching 80% of the internet, and you only pay when someone clicks your ad. However, these campaigns are ONLY successful if properly utilized and managed.
Hiring an SEO company that best understands the complexity of this digital marketing strategy can have many benefits.
3 Key Benefits To Getting Professional AdWords Help:
- You can cut the learning curve and the trial and error of a "DIY" approach by taking advantage of professionals' experience. With an online marketing company's expertise in keyword research and copywriting, you can be sure your ads will be relevant and engaging.
- Following from the point above, a dedicated digital marketing team can help you make the most out of your budgets by creating an optimized, effective campaign; monitoring results; and further adjusting it as time goes on.
- Hiring an SEO company for your AdWords management saves you time that can be used to manage other aspects your business.
Want to know how we can help you build a strong AdWord campaign and online presence using search engine optimization?
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Whether you need help with an AdWords campaign or want to optimize the benefits of social media marketing, we have a knowledgeable team that constantly works on all aspects of your online presence, including regularly updating your website using the latest search engine optimization techniques. To find out more about our wide range of digital marketing services including search engine optimization and online advertising, call our Calgary office today at 587-880-3358 or fill in our online contact form.
