If you are on the fence about investing in website design for your company, here are some of the reasons why you cannot succeed without a website:
- Modern customers expect it
- Your business will gain credibility
- It makes your company accessible around the clock
- You’ll be able to target a wider audience
- It helps you gain a competitive edge within your industry
Our Calgary Web Development Company Can Help With All Your Website Design Needs
At StyleLabs, a leading web development company in Calgary, we understand just how important quality website design is for the success of your business. We offer a wide range of digital marketing services, such as website design, SEO, blog writing, and reputation management, to create every advantage your company needs to grow and succeed in this competitive environment.
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Top Traits of a Good Website
Websites have changed a lot over the past two decades. Who would have thought at the beginning of the century that half of all web traffic would be conducted on cell phones or tablets? Heck, we didn't even know what tablets were. While change can be tough, it's undeniably good. Just look at everything we have now and how accustomed we've become to good websites. And all of those good websites share the following traits:
Responsiveness
We alluded to this in the paragraph above. With half of all web traffic taking place on mobile devices, your website better be responsive. This means it has to look good across all devices and function well across all of them too.
Easy navigation
A website needs to be easily navigable for it to provide any benefit to those using it. Users should be able to find what they're looking for quickly and be able to jump to the different pages on your site without any issues. This is doubly true for those users accessing the site on a mobile device like a tablet or smartphone.
Security
Now more than ever people are concerned about their security when browsing websites. They don't want their private information being compromised due to a website's lack of security, and savvy users will avoid such sites at all costs. This means your site needs to have an SSL certificate and the corresponding HTTPS prefix for its web address.
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Functional
When you think of the purpose of a website, what comes to mind? Most people will say a website is there to solve a problem. It's there to provide the answer to a question you don't know, or buy a product you need. It's there to connect you with your friends, or provide you the validation you're missing in real life. The list goes on. Good websites solve those problems by functioning the way they're intended to.
Speed and reliability
If it takes too long for your website to load, people aren't sticking around long enough to see it. Humans have notoriously short attention spans and they've only gotten shorter in recent years. Your site needs to load in two seconds or less or it's not going to be a good one. Your site also needs to be reliable. This means making sure people can access it nearly 24/7 with very minimal downtime for updates or server issues.
Pretty
Nobody ever got mad at a site for looking too good. The top websites all have a polished image punctuated by high resolution photos or graphics. High definition videos are also becoming the norm. Your website should conform to these design standards if you want your business or operation to be taken seriously and people to think of you as professional.
There you have it. The top traits of a good website. If you follow this guideline when designing your website, you're sure to achieve what you set out to do with it. You can also just give us a call and we'll build you a site that checks all the above boxes (and then some).
Web Design That Helps Your Business Grow
In today’s online world, business websites are competing aggressively against each other. If you want to stand out from the crowd and get the most from your website design, the best step you can take is investing in expert web development services.
To find out more about how our team can help grow your business, visit our Calgary office at #222 622 5th Ave SW.
Or you can contact us by calling (587) 880-3358 or by filling in our online contact form.
