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3 Digital Marketing Trends to Look Forward to in 2018

Here are the top SEO and digital marketing trends you need to keep at the top of your mind in 2018 if you want to drive your company toward unprecedented success. 

The world of marketing is constantly changing and growing, having shifted from traditional avenues such as TV ads and billboards, to online marketing, SEO techniques, and web tracking.

While digital marketing is very effective in engaging potential clients, it also has a host of other benefits for your business. For example, it can:

  • improve your conversion rates.
  • allow you to reach larger audiences.
  • help you tailor your marketing message to individual’s interests and preferences.
  • give you measurable results and valuable feedback from your customers.


Top 3 Disruptive SEO and Digital Marketing Trends of 2018

With 2018 right around the corner, you’ve probably begun frantically planning your digital marketing strategy for the upcoming year. But it’s not too late to incorporate some of next year’s biggest marketing trends.

1. Using Videos

Woman recording herself whle she promotes her make up products

If you have been holding off on doing video, now is the time to get started! Video was huge in 2017 and the trend is not slowing down. Video is a crucial part of any company’s digital marketing strategy because it:

  • Fosters engagement
  • Enriches user experience
  • Improves lead conversions
  • Increases sales
  • Builds trust between you and your customers

Leveraging video in 2018 will be a winning move for your company and help you increase brand awareness, boost follower engagement and generate more sales.


2. Creating Original Content

3 Children wearing makeshift space helmets made of pasta strainers and wires and wearing goggles

In 2018, content marketing will be all about creating interesting content that people actually want to engage with. Stop talking solely about your brand and start creating engaging content that people want to read, watch, or listen to.

Four ways to create more original and effective content include:

  • Target personas, not demographics
  • Be a storyteller and establish a connection with your audience
  • Ask your audience to engage (eg. by using a question at the end of your social media or blog post)
  • Use high-impact images

Don’t have time to create content? We can do it for you!

It’s hard to create authentic and compelling content while running a business. If you don’t have time, you may want to consider outsourcing your content creation. At Stylelabs, we can create compelling and engaging online content to boost your SEO and digital marketing strategies.

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3. Using Strategic Social Media Tactics

social media icons connecting to eachother

It is getting more and more difficult to reach your intended audience on social media, with updates and changing algorithms and in 2018, you’re going to have to fight harder for your social presence.

This upcoming year is crucial for creating strategic and actionable social media plans, but in order for it all to make a difference, you have to ensure you have a solid social media base.

Some of the ways to do this, include:

  • Find the right social platform(s) depending on your industry, target market and budget
  • Figure out how often to post on the platform
    • Facebook (5 times a week)
    • Instagram (Once daily)
    • Twitter (2-3 times a day)
  • Post a mixture of original and curated content
  • Encourage audience engagement through the use of promotions, holiday specials or behind-the-scenes videos


Social media marketing is perhaps one of the most powerful brand-building tools - but only if it is used correctly. At Stylelabs, our team can create compelling and engaging content to share on your social media channels to help engage your customers and promote your brand.

Reaching Your Target Audience


Call Today

To find out more about our SEO and digital marketing services, and how our team can help your business succeed this upcoming year, contact our Calgary office at 587-880-3358 or fill in our online contact form. At StyleLabs, we have a dedicated team that can constantly work on all aspects of your online presence, including regularly updating your website using the latest SEO marketing techniques. We can even create a compelling social media presence for your company, helping you build a stronger and more direct relationship with your customers

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