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How to Make The Most Of Your Online Advertising Budget

Are you paying out of your nose for SEO marketing? Here are some industry tricks that can help boost where, and exactly when, your digital ad garners exposure. 

You can’t deny it. Digital and SEO marketing is growing at great speed, presenting countless of advertising opportunities for businesses. Investing in SEO services can have many benefits for your company, including:

  • A high conversion rate as it can generate a quick and effective communication channel with the consumer.
  • Builds a strong and trustworthy image of your brand
  • Better ROI for your investment
  • It’s cost-effective

Affordable SEO services at our Calgary Digital Marketing Company

Hiring the right SEO company can lower your overall marketing costs dramatically, improve your rankings and increase your leads and customers. At Stylelabs, we have a dedicated and knowledgeable team that can take your digital marketing to new heights.

Did you know? 90% of Stylelabs clients are now at the top of Google thanks to the specific SEO marketing tactics we use including online advertising and blog writing.

Want to know how we can help you?

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Making The Most Of Your Online Advertising Budget

Amazing products and visually-dazzling design are prerequisites for a successful online presence, but they don’t actually drive users to your website. That’s where effective advertising and SEO marketing comes in.  

The good news? Despite what you may think, creating a compelling advertising campaign doesn’t have to require a huge budget. It just takes some educated strategies and smart follow-up.

Here are some general rules to keep if you want to maximize your impact without spending a ton:

1. Identify Your Ideal Customer

Even the most brilliant creative campaign will fall flat if it does not reach your target customer. Before you make any decisions on ad spend or platforms, think about who is likely to buy your product.

Some things you may want to consider are whether your target audience is more likely to:

  • Respond to direct mail or pay-per-click?
  • Read long, authoritative white papers or watch short chatty videos?
  • Use Twitter or Facebook?

REMEMBER: The more you know about the habits of your target customer, the easier it will be to figure out how much to spend on a marketing budget - and how to optimize it.

Stylelabs can help you understand your target market

At Stylelabs, an important aspect of our SEO services to help companies define their target market online to ensure your digital marketing campaign works as well as you need it to.

2. Tailor Your Ads By Time of Day

Timing is everything when it comes to digital marketing. The key to any successful SEO marketing strategy is: right place, right time, right consumer in the right frame of mind.

Consumers are more inclined to do certain things on certain days of the week and certain times of the day. If you can understand those habits relevant to your business, you can ensure your campaign hits when the customer is in the right frame of mind to act, and ultimately drive a better ROI.

3. Sweeten the Deal

When embarking on an SEO marketing strategy, it’s important to remember that your customers will be inundated with advertisements. One of the best ways to gain an advantage is by offering a promotion on your ad. This could include:

  • Free shipping
  • A discount code
  • Buy one-get-one free promotion

If you do have space in the ad, remember to include an end time for the promotion as this creates a sense of urgency and increases the chances that a viewer will engage with the ad.

4. Consider Long-Term ROI

Advertising channels like pay-per-click and social media campaigns can quickly rack up costs. That’s why many businesses are now exploring content marketing as a supplement to these advertisements.

While investing in a well-written blog post might cost money upfront, this will attract customers to your site for years to come. Regardless of if you are a small business or a multinational company, blogging should be an integral part of your content marketing strategy because it will:

  • Drive traffic to your website
  • Increase your SEO/SERP
  • Position your brand as an industry leader
  • Help you develop better customer relationships

Don’t have the time or inclination to write? Let us do it for you!

Blog Writing


Call Today

To find out more about our SEO services including website development, blog writing, and online marketing, contact our Calgary SEO company at 587-880-3358 or fill in our online contact form.


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