Factors such as usability, unique content, functionality, and experiences - or lack thereof - can seriously affect your company’s bottom line. There are real consequences of neglecting your website design, including:
- It damages your credibility
- You will lose potential and current customers
- It will lose you more money through maintenance fees than you can make from it
- It makes you look as if you are ‘behind the times’ and out of touch with advancements in your industry
An extremely important part of getting your potential customers to trust you is by having a well-designed website. With close to 75% of consumers admitting they judge a company’s credibility based on the website, professional web design can make a real difference in ensuring your site ranks well and your users convert.
Professional Website Design in Calgary
Did you know that almost 100% of websites designed by amateurs fail? On the other hand, investing in the services of a professional web design company can turn your website into a powerful marketing tool that will help your business grow and stand out from your competitors.
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WEB DESIGN SERVICES IN CALGARY
6 Signs It’s Time to Redesign Your Website
Is your website costing you business? According to a new survey, at least 80% of internet users think less of a company whose website isn’t updated, and more than 30% would think twice about using a product or service if the website wasn’t user-friendly and up to date.
Here are 6 surefire signs that it’s time to consider a website redesign:
1. Your website looks outdated. When it comes to your website, looks do matter. While it’s most important for your website to function seamlessly, it also needs to look modern, fresh, and up to date.
2. You hesitate to give out your URL. Your website is the online face of your company. It represents your values, brand, and everything you stand for. If you feel ashamed to have it represent you, then that’s a clear sign you need a redesign.
3. Your website is not mobile-friendly. It’s been over two years since internet usage on mobile phones surpassed desktop services, so if your website isn’t mobile friendly, it’s time for an upgrade. Having a mobile-friendly website is important because most traffic comes from mobile users and they need to be able to find information about your services quickly and easily.
4. It’s been more than 5 years since your last upgrade. While there is no rule for how long a website should last, it’s important to remember that there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years. This means that if your website is more than 5 years old, it could benefit from a little refreshing.
5. Your website is difficult to navigate. The main aim of your website should be to please your users. If your site is hard to navigate and doesn’t offer engaging and valuable content, then your users will leave. While you can get away with a few small tweaks to improve the visitor experience, a redesigned website created with the user experience at the forefront is often the best solution.
6. Your competitors have new websites. Do your main competitors have websites that look and work better than yours? If so, you are at a significant disadvantage and you may want to consider an update to push you up to the front of the pack.
Transform Your Website into a Powerful Marketing Tool
Is your website looking old and outdated? At StyleLabs, our team has the expertise and knowledge to help turn your outdated site into a powerful marketing tool that will deliver the traffic, leads, and conversions you expect.
Want to know more? Visit our Calgary office at 2500 4 St SW. Alternatively, you can contact us at (587) 880-3358 or fill in our online contact form.
