Have your email marketing efforts fallen on deaf ears? Not quite sure what you need to do to start seeing the results you want? After reading our article this week, it'll no longer feel like you're talking to a brick wall once you hit send. 

Email marketing is still alive and kicking. In fact, it's doing much better than that. After prognosticators figured its demise was imminent, email marketing stood up tall and stubbornly kept providing some of the best ROIs in terms of money spent on marketing. But it can feel as though email marketing is dead if your efforts haven't borne fruit. Here are the top ways you can turn your fortunes around and start converting with your electronic mail initiatives.

Are you looking for email marketing services Calgary? Contact us today to find out more about how we can help your business reach new heights using all the latest tools and technology that's available. 


How to Improve Your Email Marketing Efforts

When things don't work, you can do one of two things. You can give up or you can try something different. At Silent Salesman, we never give up. So you can probably guess what happens when something we set out to do doesn't go as planned. We innovate, collaborate, and come up with a new approach. If your email marketing hasn't been providing results, that's what you need to do. Here are some helpful ideas for going about doing so. 

1. Be authentic

People will tune you out if you start speaking corporate-speak or use jargon that alienates your audience. Just be yourself and write the way you normally speak. This will make it easier for those on the receiving end of your email marketing efforts to connect with you. And if you're a little quirky or eccentric, embrace it. You're sure to stand out from the crowd and other emails they're receiving.

2. Have a killer call to action

Pretty much every marketing email is trying to do one thing: get the reader to click on one of their calls to action. What's a call to action? A call to action is a button or hyperlink that transports the reader from their inbox to your site. It's how you turn browsers into buyers.

The way you make sure someone clicks on it is by making it too tempting to pass up. Perhaps you have a new product or service that you can dangle and snare people with by providing a free trial. Or you can offer them limited access to free shipping. Whatever it is, it has to be killer. 


3. You need a snappy subject line

If you hit everything out of the park when it comes to content and design but don't have a snappy subject line that will lure the reader into opening your email, then what's the point? Too often we get caught up in the minutiae and miss the main headline. That happens all the time with email marketing. People put far too much thought and effort into the body of the email and by the time they get to the subject line they mail it in. You know what happens next. Your email (and all your hard work) go right into the trash. 

One of the best ways to get people to open your emails is through merge tags that personalize each and every subject line that is sent out. This way you can speak specifically to each recipient, increasing your odds of having them open up your email since you've now caught their attention.

Honourable mention

One last thing to keep in mind is that your marketing emails need to be designed and formatted to be mobile-friendly. Nearly half of all emails are first read via a mobile device nowadays. You don't want to cut your chances in half before those on the receiving end even get an opportunity to read your content and come across your killer call to action. 

By following the above advice you can make sure your email marketing efforts no longer fall on deaf ears. You'll break down the brick wall and start reaping the rewards. Of course if you ever need a little more help, we're always here to lend a hand.


Contact Us

To learn more about how Silent Salesman can help you build your brand, manage your leads, and grow your business, drop us a line at 403-685-2239 or reach out to us through our online contact form.

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